Out-of-school care (BSO) such as SmashKidzz is intended for children aged 4 to 12 in primary school. The BSO can consist of childcare before school, after school, on days off or during school holidays.
The main goal was to innovate the look and feel of SmashKidzz, a out-of-school-care for children aged 4 to 12 in primary school. The main goal was to show the parents of the children that they could send their children there to do something fun and sporty, but also learn something about healthy lifestyle and to get a motivation to sport and stay healthy in the future.
I choose to go with sporty and illustrative identity. I want to show that this organization is intended for children. Illustrations belong to them. Many children judge the attractiveness of a book by the pictures. Not only the quantity, but also how do they look.