Obink2.nl is a company that specializes in carpentry, building and precision work. The company has been around for many years, but it was looking to revamp its brand image with a new visual language that will resonate with its target audience.

The main objective of this project challenge is to create a modern and trustworthy visual language that will convey the right messaging to Obink2.nl target audience. The new visual language should reflect the company’s approach and work in carpentry, building, and precision while being attractive and engaging to potential clients.

The first step was to conduct thorough research and analysis to understand the target audience and their preferences. The aim was to gain insights into what drives the target audience’s decision-making process when selecting a carpentry, building, or precision work company.

Designing a modern and trustworthy visual language for Obink2.nl will help the company to connect with its target audience and stand out from its competitors. By focusing on the company’s approach and work in carpentry, building, and precision, the new visual language will communicate trustworthiness and reliability while being adaptable to different mediums and platforms.

Creating a modern and trustworthy visual language for Obink2.nl required a thoughtful and strategic approach. By conducting thorough research and analysis, rebranding Obink2 identity, ensuring consistency, communicating trustworthiness, and creating an adaptable visual language, Obink2.nl can stand out from its competitors and connect with its target audience. The key deliverables for this project challenge include a brand style guide, logo design, mockups, simple one-pager and presentation.

Obink2.nl new brand system is based on a minimalist, precise shapes which work lovely with the complementary stationery materials, also created in a clean, modern way. Brand colours are also pretty minimalist, just a pure black and white with a splash of green colour here and there, to balance out everything.