Ice Mobile and Club Leaf gave us the task of coming up with a commercial solution for one of the five chosen food retailers that would make customers make more sustainable choices. After doing extensive research on our chosen target audience (20- to 25-year-old college students living out), we gave a presentation to the client on how we could solve the following problem:

There are students who are less aware of the environmental impact of their purchasing behaviour, especially on carbon emissions. For these students, buying a product is often based primarily on price, quality and convenience. They will not readily consider the amount of CO2 emitted during the production, transportation or processing of a product.

By incorporating Shared Orders into the design, along with other features such as “Smart AI assistant”, “Points System” and “Carbon Footprint Advice,” we gained the best insights into what the target audience prefers to see while ordering products within the Getir app. All these insights together formed the foundation for our construction within the design which ended up being perfectly aligned with the feedback, demand and wishes of our target audience.

Some students may even wonder why they should care about CO2 emissions, since they believe it is only a small contribution to the environment and there are bigger problems we should be concerned with. Other students may not have enough information about the problems of CO2 emissions and its impact on the environment, leaving them unable to make informed decisions.

Another group of students who are less aware of carbon emissions when buying products are those who are concerned about their income, such as students with limited financial resources. They will often try to cut costs, which can lead to choosing cheaper products, regardless of how much CO2 is emitted in production.

The design principles for the Getir app project were to create a design that is not distracting to the user and blends seamlessly into their existing experience. The design had to be efficient and effective in triggering the user to buy local or sustainable products. Additionally, the functions had to be dynamically integrated, allowing for quick navigation and avoiding too many clicks that may frustrate the user.

The shared orders function that was added to the Getir app allows users to join someone else’s order who is located nearby or to let someone join their own order by scanning a QR code. The aim of this function is to reduce the total number of deliveries that Getir needs to make, leading to a more efficient and sustainable delivery service.

The main point is to promote more sustainable delivery practices and reduce the number of individual deliveries made by Getir. By encouraging users to share their orders, Getir can contribute to a more sustainable and eco-friendly service. Additionally, the shared orders function can also appeal to users who prioritize cost savings and value community engagement.

The smart assistant function works by monitoring the user’s activity on the app and tracking their carbon footprint based on their consumption patterns. The app uses this data to provide personalized advice to the user on how they can reduce their carbon footprint.

The purpose of the smart assistant function is to make it easy for users to make more sustainable choices in their everyday lives. By providing personalized advice and recommendations, the app can help users understand the impact of their actions on the environment and encourage them to adopt more eco-friendly habits. Ultimately, this can help to reduce the overall carbon footprint of the user community and contribute to global efforts to combat climate change.

The local products function is aimed at highlighting locally-made products. This is being done to encourage our target audience to choose for example Rotterdam-made products more often.

The main point of this function is to promote local businesses and producers, creating a sense of community and connection between the app’s users and their local area. It can also differentiate the Getir app from competitors and potentially attract more users who prioritize buying locally-made products.

Oskar Mieta – Team Lead & UX/UI Designer
Milan Hamel – UX/UI Designer
Marck Fieret – UX/UI Designer
Luuk Rosenquist – UX/UI Designer