Case Study
SURF 2019
Overview
In the second year of Grafisch Lyceum Rotterdam, students would attend workshops & readings throughout the entire school, to develop themself more and get to know more about certain subjects. Grafisch Lyceum Rotterdam and SURF 2019 needed a book where students could check the workshops & readings and learn more about them.
Solution
Desses & Aleardo used things that we thought students from Grafisch Lyceum Rotterdam are good at – creating illustrations and beautiful designs! Desses with collaboration with Aleardo created a book with all the 64 workshops and readings in three weeks. It was a difficult challenge, because of the changes that happened in the last moments when making SURF 2019, but we managed and created something marvelous.
Overview
Are machines taking over in the future or people gonna remain in control? Are there more than twenty years of jobs in the graphic design robot industry than anything with artificial intelligence? In short, are you prepared for the future? The theme of the SURF event this year was ‘Man versus Machine’.
The SURF 2019 week took place in the Hofpleintheater, with philosopher Ruud Veltenaar as speaker. After the opening that the students could choose from all kinds of inspiring and interesting workshops and guest lectures. Think of a hand lettering workshop, a street art workshop, a lecture by Edson Sabajo (founder of Patta), the lecture “Burn (not) out!” By Max Lak and more!
Strategy
Some of the older designs that were made for SURF werent reflecting the vibe of Grafisch Lyceum students. That’s why we had an idea about creating some illustrations for SURF that could help bring the creativity of students of Grafisch Lyceum Rotterdam to the front and show others what students of Grafisch Lyceum Rotterdam are capable of.
Collaboration
“During the event Desses collaborated with Unique Content Creations. It resulted in a great aftermovie that was appreciated by everyone in the SURF team and by Grafisch Lyceum Rotterdam students.”
Overview
Are machines taking over in the future or people gonna remain in control? Are there more than twenty years of jobs in the graphic design robot industry than anything with artificial intelligence? In short, are you prepared for the future? The theme of the SURF event this year was ‘Man versus Machine’.
The SURF 2019 week took place in the Hofpleintheater, with philosopher Ruud Veltenaar as speaker. After the opening that the students could choose from all kinds of inspiring and interesting workshops and guest lectures. Think of a hand lettering workshop, a street art workshop, a lecture by Edson Sabajo (founder of Patta), the lecture “Burn (not) out!” By Max Lak and more!
Strategy
Some of the older designs that were made for SURF 2019 were just not good enough. They were boring and always the same. That’s why we had an idea about creating some illustrations for SURF that could help bring the creativity of students of Grafisch Lyceum Rotterdam to the front and show others what students of Grafisch Lyceum Rotterdam are capable of.
Collaboration
“During the event Desses collaborated with Unique Content Creations. It resulted in a great aftermovie that was appreciated by everyone in the SURF team and by Grafisch Lyceum Rotterdam students.”
Directions
Bold, diverse and fun. The SURF 2019 brand colors are a reflection of its dynamic community, students of Grafisch Lyceum Rotterdam. It’s also used to color code and organize various type of activities, like workshops or readings. There are a lot of them so now students can recognize them with the specific color that each type of activity has.
Illustrations
One of the key concept governing the design of these illustrations/booklet was to combine some of the human things with robot or an machine. Roos, the coordinator of the SURF team was very specific with her request. It was supposed to feel fun and non-standard without being boring.
SURF 2019 Article
Grafisch Lyceum Rotterdam
SURF 2019 is an event that occurs in Grafisch Lyceum Rotterdam every year. The evenement is also mentioned in Grafisch Lyceum Rotterdam online newspaper on their website. More details? Check out the article about the SURF 2019.