Case Study

Obink2.nl

Case Study

Obink2.nl Identity

Client
Services

 Logo Design & Identity Systems

Overview

The main task was to create a modern and trustworthy visual language that will convey the right messaging to Obink2.nl target audience. Obink2.nl approach and work is closely related to the carpentry, building and precision, so i had to keep that in mind while building Obink2.nl new brand image.

Solution

Obink2.nl new brand system is based on a minimalist, precise shapes which work lovely with the complementary stationary materials, also created in a clean, modern way. Brand colors are also pretty minimalist, just a pure black and white with a splash of green color here and there, to balance out everything.

Oskar Mieta - Desses - Logo - Designer - Rotterdam - Logo & Brand Identity - Graphicdesign - Logodesign - Brand - Specialist - Designer - Case - Branding - Consulting

Overview

The main task was to create a modern and trustworthy visual language that will convey the right messaging to Obink2.nl target audience. Obink2.nl approach and work is closely related to the carpentry, building and precision, so i had to keep that in mind while building Obink2.nl new brand image.

Obink2.nl new brand system is based on a minimalist, precise shapes which work lovely with the complementary stationary materials, also created in a clean, modern way. Brand colors are also pretty minimalist.

Oskar Mieta - Desses - Logo - Designer - Rotterdam - Logo & Brand Identity - Graphicdesign - Logodesign - Brand - Specialist - Designer - Case - Branding - Consulting

Personality & Voice

Obink2.nl Personality & Voice is pretty straight forward. The culture of work is personal. It’s also quality and customer oriented. Clients of Obink2.nl are confident about Obink2.nl, thus they need someone with a high standards.

When positioning Obink2.nl as an expert in the field we needed to also maintain the devotion, friendly & professionaal approach to the cusomter. It was really important that the customer was satisfied and that every project was unique.

Oskar Mieta - Desses - Logo - Designer - Rotterdam - Logo & Brand Identity - Graphicdesign - Logodesign - Brand - Specialist - Designer - Case - Branding - Consulting

Decisions Roadmap

With a extensive research about Obink2.nl i’ve came to conclusions what should be changed. There were many things. The old logo was already dated & old and needed a satisfactory redesign. In conclusion: The logo should be modern and clean fit with the new identity reflecting growth and future vision.

Because of the evolutionary redesign the logo should include already known “Roof & Window” to symbolize the strong 25 year experience and personal approach to each project. The new main font, Poppins should make the company look more modern, mimicking the original logo design.

Oskar Mieta - Desses - Logo - Designer - Rotterdam - Logo & Brand Identity - Graphicdesign - Logodesign - Brand - Specialist - Designer - Case - Branding - Consulting

    Overview

    The main task was to create a modern and trustworthy visual language that will convey the right messaging to Obink2.nl target audience. Obink2.nl approach and work is closely related to the carpentry, building and precision, so i had to keep that in mind while building Obink2.nl new brand image.

    Obink2.nl new brand system is based on a minimalist, precise shapes which work lovely with the complementary stationary materials, also created in a clean, modern way. Brand colors are also pretty minimalist.

    Oskar Mieta - Desses - Logo - Designer - Rotterdam - Logo & Brand Identity - Graphicdesign - Logodesign - Brand - Specialist - Designer - Case - Branding - Consulting

    Personality & Voice

    Obink2.nl Personality & Voice is pretty straight forward. The culture of work is personal. It’s also quality and customer oriented. Clients of Obink2.nl are confident about Obink2.nl, thus they need someone with a high standards.

    When positioning Obink2.nl as an expert in the field we needed to also maintain the devotion, friendly & professionaal approach to the cusomter. It was really important that the customer was satisfied and that every project was unique.

    Oskar Mieta - Desses - Logo - Designer - Rotterdam - Logo & Brand Identity - Graphicdesign - Logodesign - Brand - Specialist - Designer - Case - Branding - Consulting

    Decisions Roadmap

    With a extensive research about Obink2.nl i’ve came to conclusions what should be changed. There were many things. The old logo was already dated & old and needed a satisfactory redesign. In conclusion: The logo should be modern and clean fit with the new identity reflecting growth and future vision.

    Because of the evolutionary redesign the logo should include already known “Roof & Window” to symbolize the strong 25 year experience and personal approach to each project. The new main font, Poppins should make the company look more modern, mimicking the original logo design.

    Oskar Mieta - Desses - Logo - Designer - Rotterdam - Logo & Brand Identity - Graphicdesign - Logodesign - Brand - Specialist - Designer - Case - Branding - Consulting

    Directions

    After initial rounds of consulting and research, i sketched a ton of ideas and from there extracted 3 potential symbols that could work. Eventually, after debating on 2 potential directions, we decided to go with the abstract shaped roof with Obink2.nl title underneath, which perfectly suits the brand story and voice. After that, i’ve built a whole set of stationary materials and a simple one-pager website for Obink2.nl to establish a full professional presence.

    Oskar Mieta - Desses - Logo - Designer - Rotterdam - Logo & Brand Identity - Graphicdesign - Logodesign - Brand - Specialist - Designer - Case - Branding - Consulting
    Oskar Mieta - Desses - Logo - Designer - Rotterdam - Logo & Brand Identity - Graphicdesign - Logodesign - Brand - Specialist - Designer - Case - Branding - Consulting
    Oskar Mieta - Desses - Logo - Designer - Rotterdam - Logo & Brand Identity - Graphicdesign - Logodesign - Brand - Specialist - Designer - Case - Branding - Consulting
    Oskar Mieta - Desses - Logo - Designer - Rotterdam - Logo & Brand Identity - Graphicdesign - Logodesign - Brand - Specialist - Designer - Case - Branding - Consulting

    Brand Identity

    The leading color of the materials is green, additionally darkened to make it a good background for black. Sometimes it is also used on a white background. However, it is preferable to use the logo on a white background.

    The nature and expression of the photos have an impact on the quality of promotional materials and company perception. As part of our cooperation, we used a set of image photographs on all materials that were created.

    Oskar Mieta - Desses - Logo - Designer - Rotterdam - Logo & Brand Identity - Graphicdesign - Logodesign - Brand - Specialist - Designer - Case - Branding - Consulting
    Oskar Mieta - Desses - Logo - Designer - Rotterdam - Logo & Brand Identity - Graphicdesign - Logodesign - Brand - Specialist - Designer - Case - Branding - Consulting
    Oskar Mieta - Desses - Logo - Designer - Rotterdam - Logo & Brand Identity - Graphicdesign - Logodesign - Brand - Specialist - Designer - Case - Branding - Consulting
    Oskar Mieta - Desses - Logo - Designer - Rotterdam - Logo & Brand Identity - Graphicdesign - Logodesign - Brand - Specialist - Designer - Case - Branding - Consulting

    Comparison

    After initial rounds of consulting and research, i sketched a ton of ideas and from there extracted 3 potential symbols that could work. Eventually, after debating on 2 potential directions, we decided to go with the abstract shaped roof with Obink2.nl title underneath, which perfectly suits the brand story and voice. After that, i’ve built a whole set of stationary materials and a simple one-pager website for Obink2.nl to establish a full professional presence.

    Oskar Mieta - Desses - Logo - Designer - Rotterdam - Logo & Brand Identity - Graphicdesign - Logodesign - Brand - Specialist - Designer - Case - Branding - Consulting

    Materials

    Oskar Mieta - Desses - Logo - Designer - Rotterdam - Logo & Brand Identity - Graphicdesign - Logodesign - Brand - Specialist - Designer - Case - Branding - Consulting
    Oskar Mieta - Desses - Logo - Designer - Rotterdam - Logo & Brand Identity - Graphicdesign - Logodesign - Brand - Specialist - Designer - Case - Branding - Consulting
    Oskar Mieta - Desses - Logo - Designer - Rotterdam - Logo & Brand Identity - Graphicdesign - Logodesign - Brand - Specialist - Designer - Case - Branding - Consulting
    Oskar Mieta - Desses - Logo - Designer - Rotterdam - Logo & Brand Identity - Graphicdesign - Logodesign - Brand - Specialist - Designer - Case - Branding - Consulting
    Oskar Mieta - Desses - Logo - Designer - Rotterdam - Logo & Brand Identity - Graphicdesign - Logodesign - Brand - Specialist - Designer - Case - Branding - Consulting
    Oskar Mieta - Desses - Logo - Designer - Rotterdam - Logo & Brand Identity - Graphicdesign - Logodesign - Brand - Specialist - Designer - Case - Branding - Consulting
    Oskar Mieta - Desses - Logo - Designer - Rotterdam - Logo & Brand Identity - Graphicdesign - Logodesign - Brand - Specialist - Designer - Case - Branding - Consulting
    Oskar Mieta - Desses - Logo - Designer - Rotterdam - Logo & Brand Identity - Graphicdesign - Logodesign - Brand - Specialist - Designer - Case - Branding - Consulting
    Oskar Mieta - Desses - Logo - Designer - Rotterdam - Logo & Brand Identity - Graphicdesign - Logodesign - Brand - Specialist - Designer - Case - Branding - Consulting

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